You need to take care of this while offering gift options to your customers. You will be amazed at how the value of these products can be increased just by adding a feature of personalization to it. Here are a few ways you can use personalization as a competitive advantage for your gift store.

Offer Fixed Day Delivery Gifts are more valuable when they are received on particular occasions. Add an emotional value to the personalized gifts. Add Emotional Appeal To It Most customers looking for gifting options for their loved ones don’t look at personalized products as expensive, but precious. Include things that might strike a chord with their relationships, and add pre-loaded templates with quotes and designs that they can relate to sensitively. Let your customers add a letter or card with personal message along with the gift.

Convince them that personalization is the new ‘handmade’ of the internet era.. Provide Separate Invoice Options Nobody wants to send out a gift to someone with invoice. The receiver is convinced that the sender has spent his time over choosing and designing the product and hence it gains its gift value.

Make your customers realize it through your promotional mails and activities. Add similar items to your products list and see how your sales increase to astounding levels! by Maulik China Christmas Balls Shah.Your ecommerce store doesn’t have to be a gift store to sell gift items to your customers. If your store can manage it, you can add an option of fresh flowers to be sent with the gift. You can charge an additional convenience fee for the same, and your customer wouldn’t mind it. Either you can send the invoice to another address provided by the customer or send it as e-mail. 

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